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Brand Story

Looking back Fiocco’s history, we have to talk from the end of 1862. Mr. Francesco was descended from a noble family in Italy, the fashion empire. He was fond of costume when he was little and studied design craftwork for decade after framous master. During that period, he married to Frances who he shared same ideals despite the different family back ground.

In their opinion, female are as elegant as butterflies, and the costumes are their wings which can make their beautiful dreams come ture. They started the female custom-made brand which named Fiocco in 1890 by the idea of butterfly, and custom-made garment for their friends and celebrities.

Before long, Fiocco had swept the celebrities of Italy, England and France, and people were scrambled for it.  Later, due to the great quality and style of Fiocco, the royalty appointed it as supplier.